Presentation Title: Trade Show Playbook: Best Practices for Contractors and Suppliers
Description: Ready to take your trade show game to the next level? In this interactive session, we'll start at our own goal line and march down the field, breaking down the winning plays that lead to trade show success. Hear from both contractors and suppliers as they share insider tips on preparation, booth strategy, networking, lead management, and follow-up. Avoid common fumbles, capitalize on every opportunity, and leave with a championship playbook for maximizing your trade show ROI.
Speaker: Terrance Gibson, Eastern Elevator
Bio:
A proud military veteran, Terrance Gibson served eight years in the U.S. Air Force, where he developed the leadership, discipline, and strategic mindset that continue to define his career. Today, as Vice President of Sales, he leads sales teams and business development efforts across five states in the Mid-Atlantic region for Eastern Elevator (Windber, Pa), an American Elevator Group Company. Terrance has served in executive leadership roles spanning Human Resources, Finance, and Sales throughout his time in the elevator industry, providing him with a unique perspective on organizational performance and business strategy. He holds a Bachelor of Science in Business from San Diego State University, an MBA from the University of Redlands California. He is a Senior Certified Professional (SHRM-SCP). His diverse executive experience, combined with his military foundation, enables him to build high-performing teams, develop long-term customer partnerships, and deliver sustainable business growth.
Speaker: Sarah Trujillo, Liftkeeper
Bio:
With over a decade of experience in the elevator industry, Sarah Trujillo brings a well-rounded perspective shaped by hands-on roles across operations. She began her career at a family-owned independent elevator company in Chicago, working her way up from answering phones, to dispatching, sales and project management. Driven by a passion for understanding the industry and solving common operational challenges, Sarah transitioned to Liftkeeper, a software platform built specifically for elevator companies. Over the past five years, she has played a key role in onboarding and supporting more than 100 independent elevator companies in her role as Director of Operations, helping organizations streamline processes and improve efficiency.
